When we suggest that eCommerce websites include video content, we do so as users—not as marketers. We believe that the web has frequently complicated the purchasing process rather than making it simpler.
Consumers swarm from pillar to post, learning everything they can about a product before making a purchase. The research step involves hours of reading about anything from product characteristics and functionalities to reviews.
Additionally, the circumstance gets worse around the holidays.
Wouldn’t it be simpler if you could make a decision after watching only one little film or a few?
Videos are a permanent fixture, but eCommerce companies must embrace visual content for its own sake and not just because everyone else is doing it.
Here are three benefits of using videos in eCommerce marketing for companies who are unfamiliar.
More than two-thirds of consumers purchase goods using a mobile device. Mobile devices are more appropriate for watching videos than reading text for prospective clients.
Videos give the brand a human face and increase transparency. Most of the time, a genuine person will be speaking to or showing the buyer the product. By fostering consumer confidence and trust with explainer videos, how-to videos, review films, and more, organisations can reduce client hesitancy.
Let’s examine some strategies for enhancing eCommerce marketing with videos.
Try as you might, videos are the only format that can effectively communicate your brand story.
There are many brands that sell the same goods or offer the same services in today’s worldwide society. What distinguishes you?
Your brand story, as well as your company’s vision, goal, and values, can help you differentiate yourself from the competition.
The knowledge and fun in the Warby Parker video are just right. While effortlessly engrossing the audience, it also effectively conveys its point.
- Add Product Videos to Educate the Customers
- Periodically Publish Videos That Entertain the Customers
- Include Videos in Your Email Marketing Campaigns
- Gain Trust with User-Generated Videos
- Use Video Content as a Customer Service Tool
You’ll spend more time and money watching videos. Despite this, over 89% of video marketers are happy with the ROI that video content produces.
There are numerous ways to expand your eCommerce business with video content.
