What tried-and-true eCommerce marketing techniques are used to boost online sales? Which marketing strategies will be effective for my online store? In an effort to increase our online sales, we have all posed these queries.
It’s crucial to spread the word about your company because online eCommerce enterprises face increased competition. We’ll examine the top 5 eCommerce marketing techniques that have been shown to help companies outperform rivals and boost online sales.
1. Use social media to market products
No, social media isn’t just for early-morning inspirational Instagram photos and late-night tweets. You need to develop a solid paid social ad strategy to go along with your organic social media strategy if you want to successfully market your items on social media. Not every social network will be appropriate for your company. Start by learning where your target audience is located. You can quickly combine your product catalogue with social media networks using content management systems (CMS) like Shopify, Big Commerce, Magento, and WooCommerce, making it simpler than ever to gather product information for your adverts.
2. Make use of email marketing automation
Email is so outdated!
Yes, you are correct. It’s a tried-and-true marketing strategy from the past. Global email usage is anticipated to increase to 4.3 billion users in 2022, according to Statista. BOOM! You have the ideal opportunity to send your customers marketing emails. You can send automatic emails to consumers to remind them about your business and items, such as those for sales announcements, new releases, and shopping cart abandonment (SCA).
3. Product details
When customers purchase online, they rely on the product descriptions to provide all the information they would typically get from a salesperson in the store. Include keyword-rich product descriptions on their respective pages and a FAQ section for your website. This will not only improve the buying experience but also reduce returns for your company. SEO will benefit from adding quality and useful product descriptions. These summaries ought to be original. If you’re having trouble, start with the manufacturer’s description. When someone searches for your company name, products, or other identifiers like SKUs, product identifiers, etc., search engines will be able to crawl your sites and provide results.
4. Consider the Type of Device or Mobile
You and your clients are both always on the phone! Making a website that is mobile responsive is crucial. Mobile accounted for 39.6% of retail eCommerce sales, and Statista projects that percentage to increase to 49.2% by 2020. Your checkout procedure should be simple, especially on mobile. Your eCommerce conversion rates should go up as a result. To improve your sales strategy, pay special attention to your device kinds in GA.
5. PPC
How often do you hear or say, “Google it!” in response to any and all queries? Let me look that up on Google. Google searches have a yearly growth rate of about 10%, according to Internet Live Stats. Searchers who utilise Google, Bing, or Duck Duck Make sure your presence is noticed anywhere your product or service is mentioned. To improve your brand’s online presence and boost sales, develop a solid sponsored search, display, and video strategy.
Are you prepared to advance your eCommerce marketing? We can assist!
